Telling one lie always leads to another lie. And then another. Before you know it, keeping track of all the lies you told is more difficult than if you would have just told the truth from the beginning.

In this month’s Contractor Tip, CEO Damian Lang tells us how his dad taught him that telling the truth builds credibility. He’s carried that lesson with him and uses it when establishing the core values for all of his companies.

What’s the top value he stresses when hiring employees or choosing with whom to do business? Honesty. Telling lies makes your leadership worthless.